How to Get More Email List Subscribers and Increase Sales

When we think about a good email list, it’s easy to fall for that impression of “the bigger the list is, the better.” However, just a bunch of reachable people won’t necessarily mean potential customers. If someone who is only after free downloads signs up for your list, it won’t help you make a sale in the future. Because when it comes to spending money, those people disappear.

Instead, what we like to do is to build a relationship before and then create an email list to fortify the relationship.

Here’s a way we think you can try. ;-)

Read it below:

If you inundate your readers with options, they won’t only get annoyed — they also won’t be able to take the one action you want them to. Do an exercise and try to see how many widgets you have in your website’s sidebar, how many choices your visitors are given, and how many different calls to action are at the end of your articles.

Make sure the content on the page exists to support — and to converge — on that one, clear call to action.

So, remember: try to remove distractions, don’t prioritize your social media icons when you want your readers to sign-up for your email list, and try to stick to one CTA for each article.

Do you know why you ask the information you ask from your readers to subscribe?

If you don’t know, it’s probably because you don’t need it. And if you don’t need it, try to stop asking for it and see how it goes. Does it improve your subscription rates?

Just like the first topic, the more information you ask from readers, the less likely they are to opt-in because they may feel overwhelmed. So keep it short and sweet. Stick to the essential. Only ask for what you really need, like their name and email address.

How many emails do you usually send daily? Eight? Ten? Twenty? More?

And how is your signature? Is it just your name and your role? It could also include a hyperlinked call to action. Even something small, like “Do you want helpful tips once a week? Let me help you.” The idea here is to keep it simple but also to widen your opportunities of getting new subscribers.

If someone is already following you on Facebook, Instagram or Twitter, it means they probably want to hear from you. Create a simple, short and sweet landing page and post the link to your followers, inviting them to subscribe to your list.

It’s simple as that.

When people subscribe to your list, what do they see? A “thank you” in a confirmation page, probably. That’s great and sweet. It’s also a good place for you to offer a one-time discount or something free, like an ebook.

The thing is: this is a good opportunity to create a referral campaign and offer something good in return to people who get someone else to subscribe.

We usually think of placing our opt-in form on the front page — which is the right thing to do. But, when people land on other pages, then we’re kinda screwed.

For that matter, it’s always a good idea to include a place to sign up for your email list across your site, on every page.

And that’s it for now. 6 nice insights for you to try. So, remember:

Have you already tried any of those? Do you have other tips? Share it in the comments! ;)

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