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10 Best Mobile App Analytics Tools with Comparison

How can you improve your application and get people to enjoy it more? For this you’ll need to become an explorer and see what your users are doing — then you’ll be able to find out what works and what doesn’t.

Just as you have certain markers to track your progress in real life — for example, financial goals or educational achievements — apps have mobile app metrics that gauge different aspects of their performance.

First, analytics tools aren’t only for improving your app; they’re also part of why you developed your app, as they’re a source of tons of valuable information about your customers.

There are three types of mobile app analytics that can give you information of various kinds:

Let’s have a closer look at each of these types.

Marketing and advertising have become crucial parts of any app’s success. The times when there were few applications and whoever was the first in the field was successful have passed. Now we have tons of applications appearing every day, and app stores are flooded.

As you can see, competition in the mobile market is huge, so marketing has become one of the major tools to help apps stand out from the crowd.

There are lots of marketing and advertising strategies, and you never know which will work best for you. This is why you need mobile app marketing analytics tools.

Here are some of the questions you need to answer to define your marketing campaign:

You can also track how your application ranks in app stores. With search being the top way for users to find apps, app store optimization (ASO) is extremely important.

Of course, there’s no way to check if your ASO is working other than to use app store analysis tools.

Once you’ve got answers to these questions, you can deal with another challenge: what to do with all that data.

Though it’s sometimes hard to decide what to do with all your data, modern tools offer not only facts but also tips on how to interpret them.

If you use your data wisely, you’ll be able to effectively target your ads and marketing campaigns and tailor them to your audience.
This will lead to more downloads from the app stores, as you’ll have the opportunity to see which keywords lead potential users to become actual users.

Marketing analytics tools also track user behavior, but in their case concerning not marketing campaigns and ad reactions but the app itself. How do people react to features? Which ones do they use most? Is there something that prevents them from using certain functionality?

To measure success, you’ll need KPIs, or key performance indicators. KPIs are measurable values that quantify all aspects of your app-user interactions.

Your main KPIs should help you answer these questions:

The next type of analytics will help you to answer even more basic questions. Without answers to these questions, your app wouldn’t even be able to operate properly.

App performance tools help you understand whether your app works. They provide the most basic type of analytics that you’ll definitely need.

Mobile app performance metrics include:

All this data will help QA specialists and developers keep your app running smoothly, which will definitely make your app grow.

Now let’s look at a comparison of mobile application analytics tools to help you choose the right mobile app analytics platform for your needs.

Our list include more than these top five tools, but we’ll begin with them.

Price: Custom tiers for enterprise, otherwise free
Type: In-app
Platform: iOS, Android

Google Analytics for Mobile Apps is probably the most famous tool for analyzing an application’s success.
The Google Analytics SDK for mobile is part of the company’s Universal Analytics, and it works for any platform. It provides all sorts of information about your audience including how they access your app, how long they use your app, and where they’re located.

Google analytics recently added a new property type, App + Web, that allows you to combine app and web data for unified reporting and analysis. Now you can measure your app and website together in Google Analytics

Pros

Cons

Price: Free
Type: In-app, performance
Platform: iOS, Android

Flurry is one of the biggest mobile analytics platforms on the market. Its software is integrated into the Yahoo Developer Network. Flurry offers not only a standard set of in-app analytics but also crash and error reports.

Pros

Cons

Price: Free
Type: In-app
Platform: iOS, Android

Facebook is an expert in gathering data. Facebook Analytics is a mobile app analytics software that offers almost real-time data on demographics, behavior,and many other things across multiple channels.

Pros

Cons

Price: Free
Type: Universal
Platform: iOS, Android

Fabric provides the best SDKs for app analytics. You can choose anything from Crashlytics to Answers and get information on crashes and user behavior along with active user monitoring. Fabric can also help with monetization through ads. It was ranked the most implemented crash reporting and mobile analytics solution and one of the top 200 iOS applications by MightySignal. Fabric is one of the best iOS analytics tools, and it also works perfectly for Android.

Pros

Cons

Mixpanel is an event-based tool that can track events such as account creation, shares, purchases, and so on. It also offers funnel analysis, cohort analysis, and marketing automation.

Pros

Cons

Price: Freemium
Type: Marketing
Platform: iOS, Android

App Annie provides all the information you need to build your business with mobile applications, and apart from standard mobile analytics metrics that concern marketing it’s also famous for its insights. App Annie sets the standard for other analytics companies by providing top-notch app analytics and reporting.

Pros

Cons

Amplitude is focused on funnels, user activity, and revenue, and can be event-centered. But it’s especially focused on user behavior, with its key feature being behavioral cohorts. This means that you can define user groups based on events or actions that users take.

Pros

Cons

Price: Free trial
Type: In-app
Platform: iOS, Android

Smartlook is one of the most unique tools in this list, as it allows you to see exactly what happens when someone is using your app. It features the usual analytics and statistics, but its killer feature is recording real user sessions. This gives you the unique ability to determine how actual users relate in your app, and what makes them abandon it (if you have that problem). Smartlook also features session replay, event tracking and funnels.

Also, Smartlook SDK allows to record mobile games based on Unity.

Pros

Cons

Localytics provides a wide range of data to help you promote your app. App usage, session durations and return rates, heatmaps, funnels, and cohort-based retention — all of this can be later used with a marketing add-on for customer targeting. You can also send push notifications and messages within the app.

Pros

Cons

Price: Free trial, then $9/month per seat
Type: Performance
Platform: iOS, Android

Bugsnag is the main competitor to Crashlytics. Apart from the Android and iOS platforms, it supports over 20 programming languages including PHP and Ruby. You can easily track the most harmful errors in your application. It offers advanced analytics that include dynamic counts and breakdowns, pivot tables, and multi-dimensional filters.

Pros

Cons

Here’re some tools that didn’t make it to the list but are still worth mentioning.

We’ve integrated analytics in every application we developed, as it’s one of the most important components of any app. Due to analytics we managed to make necessary changes to our big delivery and ecommerce projects and increase sales, engagement rate and conversion rate.

Our team usually uses a set of analytics tools that cover all our needs. They include:

As you can see, there are lots of tools on the market that can help you make your app better by getting valuable insights about return on investment, user traffic, your audience, and your app in general. All of this information can help you launch successful marketing campaigns.

Now you can choose the tool that suits you best. Of course, this isn’t a full list of mobile analytics tools, but we’ve chosen the best of the best. As you can see, the platform doesn’t matter. Whether you need iOS or Android app analytics, any of these tools will work.

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