Easy Way to Manage HREFLANG Tags on Blogs

In this article we will show you a quick and easy way to take care of HREFLang tags within WordPress. We will also talk about things to avoid and how you can test your work once it’s done.

1 — It helps serve the correct content to your user preventing them from bouncing, which will in turn indicate that your page is relevant for the user and improve rankings.

2 — It helps deal with duplication issues; if you are serving the same content but in different languages, the tag tells Google that the content is not duplication but optimised for a certain audience.

Usually, the hreflang link elements can be done by simply adding a piece of code into the header like this:

However, doing this can take a lot of development time so luckily we’ve found a way that makes it easy for anyone running their site on their own to do.

This plugins helps you take care of the tedious task of adding these tags to each and every blog header by allowing you to manage the tags within each post.

First download the plugin.

Then enable “Posts” as a Content Type:

This will bring up the tags box within every post for you to edit.

Secondly, round up all blogs and their language alternatives; this will make it easier to keep track of which blogs need references to each other.

Then, through the plugin, first reference the original source and language. People often miss out the self-referencing tag, which is an important part of this process.

Then paste and label each alternative link and save.

Once you have done this, make sure that each language variation has the same process done so that each post is referencing the other.

Once this is completed, it’s important to test your new implementation and make sure it works.

A quick way of doing this is through the tool Screaming Frog. If you run the website through the Crawler and Navigate to the “hreflang” section, you can get an overview of all pages with/without HREFLANG Tags:

This is a simple way of seeing if you’ve missed any tags and checking that the crawler is able to pick these things up.

To confirm this with Google, you can use the International Targeting section within search console.

As you can see, since implementation 96 Hreflang tags had been picked up, confirming that it was done correctly. Here you will also see errors such as missing tags from other posts incase you missed it initially.

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